Google plans to make its first foray into the old-fashioned world of
television advertising with spots promoting its Chrome browser this
weekend.
Google Japan had already released a 30-second video promoting Chrome on YouTube, but the company will distribute that video through the Google TV Ads network this weekend as an experiment to see if it can drum up interest in Chrome, its new browser.
Google said it's using the research it has done on measuring the
relevance of television ads in o...