Google has revised its policy on trademarks appearing in keyword ads, allowing brand names to appear in AdWords copy.

Google will begin accepting new ads that contain trademark terms on Friday although the ads will not begin appearing online until June 11, Dan Friedman, a member of the Inside AdWords crew, announced Thursday in a company blog:

In an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in ...