Today's Web programmers face a big choice when it comes to fancier aspects of their sites: HTML or Flash? One start-up hopes it can bridge the gap with a technology called FluidHTML.

The start-up, FHTML, announced software Monday at the TechCrunch50 conference that's intended to give HTML-style programmers the ability to use Flash features.

FluidHTML's language is an extension of HTML, the company said. "We borrow a lot of the really good ideas from HTML, because why wouldn't we?" said Chief...


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